Archive for August, 2009

Signal to Noise – Is Your Twitter Feed Alienating People?

Photo by BarelyFitz

Photo by BarelyFitz

Twitter is no longer new and exciting. Over the past few months it’s developed into a valuable marketing recourse that can generate huge amounts of traffic and whip up real interest from otherwise untapped sources.

But are you using Twitter properly? With most established users subscribing to at least 100 different Twitterers, you’ve got to stand out from the crowd and attract attention. If you’re posting nothing but links and spam, people will ignore you. If you post nothing but inanities, people will ignore you. Getting your “signal to noise” ratio correct is crucial.
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Dr Frankenstein’s Top Five Social Media Mashups

Having read Kieron Hughes’ article on Twitter vs Facebook on his SEO blog (and discussing mashups with Roger Davies this morning), I’ve been thinking about what could be gained from combining different social media sites.

Read on for a veritable Frankenstein’s laboratory of crimes agains the Internet.
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The Guardian’s Guide to Spotting Racism in Adverts – Look for Meerkats

Photo by lrargerich

Photo by lrargerich

When does an advert cross the line from poking gentle fun at people to outright racism? According to Guardianista Peter Jones, it’s when you get Meerkats involved.

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Introducing The World’s Worst Copywriters

 

Photo by inuyaki

Photo by inuyaki

It’s said that copywriters have to do with the written word what good salespeople do verbally. Most of the time we work like car salespeople – someone will wander into our website or showroom, wondering if they should part with their hard-earned cash. We’ll then use our tricks, techniques and wiles to worm our way into their wallets. We get paid, they get a product, everyone wins.

But what about the copy equivalent of the door to door salesperson? Well, they can be just terrible.
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