The Guardian’s Guide to Spotting Racism in Adverts – Look for Meerkats
I'm from Salford. I pronounce market as "mar-ki'." My significant other is from Hale Barns and pronounces market as "marr-kit". That's about 15 miles. Now I'm no expert on Eastern European pronunciation, but I think that pronunciation will be as markedly different in Talin and Astana as it is in Brussels and Lisbon.
Introducing The World’s Worst Copywriters
It’s said that copywriters have to do with the written word what good salespeople do verbally. Most of the time we work like car salespeople – someone will wander into our website or showroom, wondering if they should part with their hard-earned cash. We’ll then use our tricks, techniques and wiles to worm our...
How Not to Deal With Clients – The Rafa Benitez Method
Do you know what Rafa Benitez should have said after watching his title chasing Liverpool side sink to a 2-1 defeat at the hands of the mediocre Tottenham Hotspur? The magic words that would have let him walk away from a potentially embarassing defeat with his head held high?
The Essential Writer’s Reading List
Am I working on cultivating a network of like-minded bloggers, and supporting their work as much as I hope they’ll support mine? The answer, it seems, is yes.
How You Too Can Make Your Products Self-Important, Behind-The-Times and Dull
Blackberry Loves U2. And on the face of it, it's easy to see why. In a world where the young and hip all have iPhones, the Blackberry seems to be the preserve of slightly stuffy middle-aged men whose best days are firmly behind them.
So what better way to revitalise their brand than entering into a...
Five Simple Steps to Successful SEO
Search Engine Optimisation (SEO) can seem like an arcane science, wreathed in jargon and confused by conflicting advice. However, used properly, it can be one of the most effective methods of online marketing. Get to grips with the five simple SEO basics, and you’ll find SEO is a lot like riding a bike – lycra...
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