Twitter is no longer new and exciting. Over the past few months it’s developed into a valuable marketing recourse that can generate huge amounts of traffic and whip up real interest from otherwise untapped sources.
But are you using Twitter properly? With most established users subscribing to at least 100 different Twitterers, you’ve got to stand out from the crowd and attract attention. If you’re posting nothing but links and spam, people will ignore you. If you post nothing but inanities, people will ignore you. Getting your “signal to noise” ratio correct is crucial.
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