Archive for July, 2009

The Most Ridiculous Forum Comment Ever

From a conversation about the most important traits for a copywriter to have, comes this nugget of wisdom from a Canadian gent calling himself “500ml”:

“so basically to summarize: copywriters rape people with words”

That’s a statement so far away from any recognisable reality that it needs saying again. This person thinks that copywriters rape people. With words.

I’d like to challenge any of my readers to come up with a more ludicrous definition of the word copywriter than “lexical rapist“. Leave me a comment with your ideas. If there’s any really good ones, I might have to come up with a prize.

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Are You Guilty of a Crime Against Writing?

Photo by CarbonNYC

Photo by CarbonNYC

Have you been questioned over the murder of the English language? Are you suspected of stealing your readers’ time? Is the evidence stacking up against you as the grammar police move in for the bust?

Your readers are your judge and jury – but it’s possible that they might want to be your executioner if you’re found guilty of a crime against writing.

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Pyramid Posts – Pointing The Way To Online Attention

Photo By Cliff1066

Photo by Cliff1066

You’ve spent hours tweaking, adjusting and refining your post, and you’re about to put a few hundred words of pure blogging gold live. All that’s left to do now is throw a quick tweet up announcing the creation of your masterpiece. Congratulations!

You’ve just helped ensure that nobody’s going to notice the article you’ve spent so long polishing.

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From the Archive: SEO Copywriting – Not Just For Search Engines


This piece was originally posted on my company’s “Does SEO Work” blog, back on Wednesday April 8th 2009. For some reason it’s attracted much less spam than the rest of the site.

Always remember who youre writing for

Always remember who you're writing for

Sorry to open this with an obvious copywriting cliché, but I’m about to make this article personal. Unlike some the writers of some SEO blogs you’ll read today, I’m not an observer and commentator or an SEO Consultant. I’m an SEO Copywriter. That means I write copy that Search Engines like.

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