The Most Ridiculous Forum Comment Ever
From a conversation about the most important traits for a copywriter to have, comes this nugget of wisdom from a Canadian gent calling himself “500ml”: “so basically to summarize: copywriters rape people with words” That’s a statement so far away from any recognisable reality that it needs saying again. This person thinks that copywriters rape...
Are You Guilty of a Crime Against Writing?
Have you been questioned over the murder of the English language? Are you suspected of stealing your readers’ time? Is the evidence stacking up against you as the grammar police move in for the bust?
Your readers are your judge and jury – but it’s possible that they might want to be your executioner if...
From the Archive: SEO Copywriting – Not Just For Search Engines
Good SEO copywriting can make the difference between the success and failure of a website, but you need to write with the client in mind. If you write only for Search Engines, you won’t sell the product. If you’re not selling the product, the client won’t make money. If the client doesn’t make money then...
From the Archive: What the Daily Mail can teach us about bad writing
When it comes to knowing just how left-wing politics have eroded the moral fibre of a nation, or when you really need to know which group of foreigners are out to ruin your life, you really can't beat the Daily Mail. But this showcase of demented drivelling has something to teach writers - just how...
UnmemorableTitle.co.uk Launched
Following on from Unmemorable Title's sometimes-viewed Wordpress blog, I've decided to launch UnmemorableTitle.co.uk.
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