The Great Google+ Swindle
Do you want to use Google+? The answer is probably a resounding "no!" But thanks to Eric Schmidt and leading bloggers, you'll feel like you have to. Welcome to the great Google+ swindle.
Five Blog Post Ideas That Won’t Leave Your Readers Groaning
If there's one way to ensure that you're never devoid of inspiration, it's to have a set of killer blog post ideas to fall back on when lighting just isn't striking. But too often, your backup ideas can be derivative and cliched - which will undermine your readers' confidence in you. So read on, and...
5 Indispensable Twitter Tools for the Busy Blogger
If you're going to stop wasting your time and start putting the social networks to good use, you'll need to put together a toolkit. And these indispensable Twitter tools will provide you with everything you need to start socialising in an intelligent, effective way.
Four Great 90s Adverts (and What You Need to Learn From Them)
Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just...
2013: The Burning Blogging Questions
This post isn't a set of predictions. It's something far more useful. Andrew starts 2013 by asking the burning blogging questions that could be the difference between a year of successes and a year of failures.
What The US Presidential Election Can Teach You About B2B Copywriting
Can Barack Obama's re-election really tell us all there is to know about the subject which I write about?
A thirty foot tall Christina Hendricks won’t drive me to drink.
There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky.
The Importance of Branding – In One Photograph
People often wonder why businesses spend thousands on a logo, tag line or other aspects of their brand identity. This image shows why.
Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)
Whether you're writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.
Five Ways to Fast-Track Yourself onto My Unfollow List
Have you checked Qwitter recently? If you haven't, you'll probably be surprised to learn that people just don't like following you on Twitter. Your followers are dropping like flies, and it shows no signs of stopping.
Why?
Playing Your Cards Right – The Ebook Price Conundrum
Think of all the free content you've put on your blog over your writing career. Thousands of little golden nuggets of information and advice. Wouldn't it be nice if you could get people to pay you for all that imparted wisdom?
Join The Conversation