Latest entries
Why I'm No Longer Offering You a Guest Post

Why I’m No Longer Offering You a Guest Post

There's an art to writing a great guest post pitch. First, you need to look at the blogs in your niche. You need to find a site that you're familiar with, come up with a unique topic that would appeal to that readership, and then put together a polite, competent email that grabs the attention...

Lessons From Tragedy

I thought long and hard about whether to write this post. But in the end, there’s definitely a lesson to be learned from reaction to the Boston Marathon bomb attack. It’s this. Trying to generate traffic when something like this happens is perhaps the most idiotic idea I’ve ever seen put into practise. How ignorant,...
The Great Google+ Swindle

The Great Google+ Swindle

Do you want to use Google+? The answer is probably a resounding "no!" But thanks to Eric Schmidt and leading bloggers, you'll feel like you have to. Welcome to the great Google+ swindle.
Five Blog Post Ideas That Won't Leave Your Readers Groaning

Five Blog Post Ideas That Won’t Leave Your Readers Groaning

If there's one way to ensure that you're never devoid of inspiration, it's to have a set of killer blog post ideas to fall back on when lighting just isn't striking. But too often, your backup ideas can be derivative and cliched - which will undermine your readers' confidence in you. So read on, and...
5 Indispensable Twitter Tools for the Busy Blogger

5 Indispensable Twitter Tools for the Busy Blogger

If you're going to stop wasting your time and start putting the social networks to good use, you'll need to put together a toolkit. And these indispensable Twitter tools will provide you with everything you need to start socialising in an intelligent, effective way.
Four Great 90s Adverts (and What You Need to Learn From Them)

Four Great 90s Adverts (and What You Need to Learn From Them)

Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just...
2013: The Burning Blogging Questions

2013: The Burning Blogging Questions

This post isn't a set of predictions. It's something far more useful. Andrew starts 2013 by asking the burning blogging questions that could be the difference between a year of successes and a year of failures.
What The US Presidential Election Can Teach You About B2B Copywriting

What The US Presidential Election Can Teach You About B2B Copywriting

Can Barack Obama's re-election really tell us all there is to know about the subject which I write about?
A thirty foot tall Christina Hendricks won't drive me to drink.

A thirty foot tall Christina Hendricks won’t drive me to drink.

There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky.
The Importance of Branding - In One Photograph

The Importance of Branding – In One Photograph

People often wonder why businesses spend thousands on a logo, tag line or other aspects of their brand identity. This image shows why.
Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)

Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)

Whether you're writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.
Five Ways to Fast-Track Yourself onto My Unfollow List

Five Ways to Fast-Track Yourself onto My Unfollow List

Have you checked Qwitter recently? If you haven't, you'll probably be surprised to learn that people just don't like following you on Twitter. Your followers are dropping like flies, and it shows no signs of stopping. Why?