How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
An Open Letter to Google on the Subject of Social Search
Dear Google,
It's me, Andrew. I know that we haven't always seen eye-to-eye, especially when it comes to your muppet fixation and your inexplicable need to give me yet more buttons to click, but I really need to tell you something.
5 Apocalyptically Bad Topics I Don’t Want to See in 2012
2012 is finally here. The year of the London Olympics, the Golden Jubilee and, most concerningly, the end of the world. If the misinterpreted non-prophesies of a dead Mesoamerican civilisation are to be believed (they're not), then the world will end in some horrible manner on December 21 2012 (it won't).
Swords, Sorcery and Snow Trolls – The Skyrim Guide to Blogging
If you find yourself within earshot of a nerd this week, the chances are that you'll hear the word "Skyrim" bandied about in excitable tones. Don't worry - this isn't some obscure lewd act known only to members of the mile-high club. It's a computer game.
The Small Business Guide to Handling Negative Criticism – A Guest Post by Amy Fowler
It’s fact of life in business that many small business owners find it difficult to handle negative reviews in a calm, collected manner.
How to Use Hashtags
In this 200 word post, we’ll find out just how to use Twitter #hashtags. Because some of you just aren’t getting it. At all.
The Real Secret to SEO Success
How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success? Dozens of times? Hundreds? Well, you can safely ignore them. Because I know what the secret is. And so will you.
Do You Know What’s The Scariest Thing About Halloween?
Apparently, the week surrounding October 31st is the scariest time of the year. But it's not because of trick or treaters. No, it's because of hellishly bad copy.
So read on and find our Bestiary of Halloween Copy Horrors. If you dare...
An SEO Copywriter Walks Into a Pub…
An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour...
And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and...
Swearing in Your Copy? Fuck Off.
In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy.
Beware, at least 2.5% of this post is swearing. But he doesn't use the C-Word. Because he's a fucking classy guy like that.
Stop Pretending that Your Blog Isn’t About Your Ego
The following is a 200 word post inspired by a discussion with @TomCopy about self-promotion, blogging and ego.
What Bloggers Need to Learn from Poets
Surely there's no common ground dark art of marketing and the creative art of poetry? You might be surprised to hear that as a blogger, you need to learn from poets.
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